Which matcha should you buy? A buying guide: line, size and cost per serving
In short: IKI for drinking with water, SABI for every day, OMI for lattes and iced drinks — and pick a size you will finish within 4–6 weeks of opening. The tables below show price and cost per serving, calculated from the current price list.
Buying matcha comes down to three questions: how you drink it, how much you use and what a serving should cost. Everything else — tin or bulk pack, 30 g or a kilo — follows from the answers. We go through them in order using the matcha in the Avelor shop, but the criteria under “What to check” apply to any brand.
Start with the use: which line for what
| How you drink it | What to choose | Why |
|---|---|---|
| Straight, with water | IKI | sweet umami with a creamy note; water hides nothing |
| Sometimes water, sometimes a latte | SABI | a mild, balanced everyday profile |
| Mostly lattes and iced drinks | OMI | pronounced umami, low bitterness, deep green colour |
| Not sure yet | sample set, 3 × 10 g | SABI, OMI and ube to compare in your own kitchen |
All three lines are ceremonial grade — what separates them is the flavour profile, not a “better” and a “worse” shelf. The detailed comparison: IKI, SABI or OMI.
Size: how many servings, and what one costs
A serving of matcha is 2 g — that is what goes into a bowl and into a latte. All the arithmetic follows: a 30 g tin is about 15 servings, 40 g is 20, 100 g is 50.
| Product | Shop price | Price per 100 g | Servings | Cost per serving |
|---|---|---|---|---|
| Matcha SABI 30 g | €15.95 | €53.17 | 15 × 2 g | €1.06 |
| Matcha IKI 30 g | €19.95 | €66.50 | 15 × 2 g | €1.33 |
| Matcha OMI 40 g | €17.95 | €44.88 | 20 × 2 g | €0.90 |
| Matcha SABI 100 g | €29.95 | €29.95 | 50 × 2 g | €0.60 |
| Matcha OMI 100 g | €35.95 | €35.95 | 50 × 2 g | €0.72 |
| Matcha IKI 100 g | €49.95 | €49.95 | 50 × 2 g | €1.00 |
The price per 100 g drops as the pack gets bigger, but the saving is only real if you finish it in time. Opened matcha is at its best for 4–6 weeks. At one serving a day, a 30–40 g tin lasts two to three weeks; 100 g makes sense at two or more servings a day or for two people. How not to waste an open pack: how to store matcha.
Bulk packs: 500 g and 1 kg
These are sizes for cafés, offices and homes where matcha has replaced coffee. A kilo is about 500 servings, so each one costs noticeably less than from a tin.
| Product | Shop price | Price per 100 g | Servings | Cost per serving |
|---|---|---|---|---|
| Matcha OMI 500 g | €89.95 | €17.99 | 250 × 2 g | €0.36 |
| Matcha OMI 1 kg | €149.95 | €15.00 | 500 × 2 g | €0.30 |
| Matcha SABI 500 g | €79.95 | €15.99 | 250 × 2 g | €0.32 |
| Matcha SABI 1 kg | €129.00 | €12.90 | 500 × 2 g | €0.26 |
| Matcha IKI 500 g | €138.64 | €27.73 | 250 × 2 g | €0.55 |
| Matcha IKI 1 kg | €184.07 | €18.41 | 500 × 2 g | €0.37 |
The packs can be bought as single units in the Horeca format category. If you are buying for a venue, wholesale terms and a margin calculator are on the wholesale page.
What to check before buying — in any shop
- Ingredients. One line: green tea. A blend with sugar or milk powder is a different product, at a different price per gram of tea.
- Colour. Vivid green. An olive or yellowish tone means older leaves or poor storage.
- Harvest and grade stated plainly. “First harvest” and “ceremonial” are information; “premium” on its own is an adjective.
- Batch testing. The seller should talk about it openly.
- Price per 100 g, not per pack. Only that lets you compare two offers.
- Packaging. Airtight and light-proof.
Each of these points has its own article: how to choose good matcha, what matcha costs and why, ceremonial vs culinary.
Delivery: time and cost
For the delivery country Rest of Eurozone the delivery time is 4–7 business days, shipping costs €6.90, and from a basket value of €130.00 it is free. The other countries:
| Delivery country | Delivery time (business days) | Shipping cost | Free shipping from |
|---|---|---|---|
| France | 3–5 | €6.90 | €130.00 |
| Poland | 1–2 | PLN 14.90 | PLN 150.00 |
| Germany | 3–5 | €5.90 | €80.00 |
| Czechia | 3–5 | CZK 129.00 | CZK 1,950.00 |
| Rest of Eurozone | 4–7 | €6.90 | €130.00 |
The exact amount for your address is shown in the basket; returns are covered on the shipping and returns page.
A cheat sheet to finish
- Your first matcha ever: SABI 30 g or the sample set; if you have no whisk yet — a set with a chasen.
- A daily latte: OMI 40 g, and at two servings a day OMI 100 g or SABI 100 g.
- A bowl with water: IKI 30 g.
- A café or an office: 500 g or 1 kg, after a 10 g sample.
- A purple drink without caffeine: that is no longer matcha but ube — where to buy ube powder.
Which matcha should I buy first?
A small tin of ceremonial grade: SABI 30 g (€15.95) if you want to drink it both with water and in a latte, or OMI 40 g (€17.95) if you mostly make lattes. If you are not sure, the 3 × 10 g sample set lets you compare two matchas and ube.
How much does a serving of ceremonial matcha cost?
At 2 g per serving: €1.06 from the SABI 30 g tin, €0.90 from OMI 40 g, €1.33 from IKI 30 g. From a 1 kg pack a serving of SABI costs €0.26.
Is it better to buy 30 g or 100 g of matcha?
It depends on how much you use. Opened matcha is at its best for 4–6 weeks: at one serving a day a 30–40 g tin (15–20 servings) is enough, while 100 g (about 50 servings) makes sense at two or more servings a day.
Do I need ceremonial matcha for a latte?
If the latte is meant to be green and free of obvious bitterness — yes. Milk mutes the subtle notes, but it will not hide astringency or an olive colour. SABI and OMI are both described as latte matchas too.
How long does matcha delivery take?
Delivery country Rest of Eurozone: 4–7 business days, shipping €6.90; free from a basket value of €130.00. The exact time for your address is shown in the basket.
Can I try the matcha before buying a large pack?
Yes. The shop has 10 g samples of the SABI and OMI lines and a set of three samples with ube. One sample is 5 servings of 2 g.
Try it yourself
